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Due to the fact that my business is solving a problem that falls on the government's responsibility, I believe my prototypical customer is a local politician. This could be a town mayor, member of the city council, or member of an environmental committee. Regardless of their position, they have some influence on the disbursement of funds towards projects like the one my company is offering.

In addition, these individuals have a strong appreciation for and understanding of the environment. Not to mention, they see the local environment, specifically the marine habitats, as an irreplaceable resource. This will be a driving decision in their buyer behavior as I determined in a previous assignment.

My prototypical customer understands the value of beachfront communities. Not only do they understand the economical value of beaches and tourism, but they appreciate them for their beauty and uniqueness. Beachfront communities are home to species that are heavily endangered like Leatherback Sea Turtles. My prototypical customer wants to preserve the beauty and biodiversity of coastal communities.

I also believe that my prototypical customer has a family and children. It is more likely for them to care about the future of the environment if they have children. By preserving and protecting coastal communities, their children will be able to enjoy them in the future.

My prototypical customer also enjoys outdoor activities. Their personal interactions with the environment make it a priority for them. Without a personal connection, I believe an individual will be unlikely to hire my business to prevent and limit Red Tide outbreaks.

WHAT DO YOU HAVE IN COMMON???

After creating my custom avatar, I realized that my prototypical customer has a lot in common with myself. I enjoy politics and stay up to date on local, state, and federal political debates. Not to mention, I lived in a coastal community most of my childhood and spent extensive time doing outdoor activities. My family is one of the most important aspects of my life. However, I don't think any of this is a coincidence. I think that human nature drives us to solve problems and help people that we can relate too and understand. For example, many entrepreneurs are very passionate about their problem solving service or product because they recognize the need themselves.