Idea Napkin

1) My name is Zane Vliegenthart and I am currently a microbiology major at the University of Florida. Through my undergraduate education and research, I have discovered the immense diversity of algae that exists on Earth. Red Tide is a specific algae that has caused significant problems along coastal communities. I have extensive experience working in a laboratory with controlled agents. Not to mention, I have an ability to work well with others. I grew up in a coastal community that was often negatively impacted by Red Tide. My aspirations for this company include rolling out a comprehensive plan to prevent and stop Red Tide outbreaks.

2) My company will offer a biological control agent to limit the ability of Red Tide to grow in coastal areas. As it currently stands, Red Tide is only controlled using harsh chemicals that negatively impact marine organisms. In addition, increasing nutrient availability and warming global temperatures have made Red Tide blooms more frequent and severe. My company brings in experts that can access outbreaks, control them, and limit future ones from occurring. This service cost varies based upon the severity and size of the outbreak.

3) (Attached my custom avatar that best describes my consumer) Due to the fact that my business is solving a problem that falls on the government's responsibility, I believe my prototypical customer is a local politician. This could be a town mayor, member of the city council, or member of an environmental committee. Regardless of their position, they have some influence on the disbursement of funds towards projects like the one my company is offering. In addition, these individuals have a strong appreciation for and understanding of the environment. Not to mention, they see the local environment, specifically the marine habitats, as an irreplaceable resource. This will be a driving decision in their buyer behavior as I determined in a previous assignment. My prototypical customer understands the value of beachfront communities. Not only do they understand the economical value of beaches and tourism, but they appreciate them for their beauty and uniqueness. Beachfront communities are home to species that are heavily endangered like Leatherback Sea Turtles. My prototypical customer wants to preserve the beauty and biodiversity of coastal communities. I also believe that my prototypical customer has a family and children. It is more likely for them to care about the future of the environment if they have children. By preserving and protecting coastal communities, their children will be able to enjoy them in the future. My prototypical customer also enjoys outdoor activities. Their personal interactions with the environment make it a priority for them. Without a personal connection, I believe an individual will be unlikely to hire my business to prevent and limit Red Tide outbreaks.

4) My prototypical consumer cares due to the impact that Red Tide has on coastal communities. As local representatives it is their job to maintain a strong local economy and keep residents satisfied. Red Tide hurts residents' quality of life because of the harmful toxins it emits during a bloom. Not to mention, these blooms drive away tourism which is a major economic driver in coastal communities. 

5) We have a solution that is designed to harm only Red Tide algae. Other solutions are detrimental to marine life and erode the complex network that exists along coastal communities. Our solution is not a chemical control and maintains the biodiversity. 

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